Arthur Attwell

I've been hearing a lot of confusion between print-on-demand (POD) and short-run digital printing recently. So I've been working on short, in-a-nutshell ways to describe print-on-demand as a business process, which is quite distinct from short-run printing as the technology that makes the business process possible. Here are four slides that try to capture what I think are the most important points. If they make sense as is, without captions, great! If they need captions and context, then I've got more work to do to make them clearer.